The Cthulhu Key: Legacy is our first feature length motion picture, and the meticulous work of scripting, casting and location scouting is well under way. There is a lot of concept art to finalize, and storyboards to be tweaked, but things are moving along nicely.

I mocked up a teaser poster, and we shot some footage for a promotional trailer that will be online shortly.

The Cthulhu Key teaser poster

Casting calls for the remaining open parts will go out in about 3 weeks, and we will post dates and times on the main page.

I know the Cthulhu Key site is still rather sparse, but frankly, until we get a bit more preproduction knocked out, it will have to stay that way.

Have fun!

oh, and the lady featured on the thumbnail is none other than Lewaine! She is one of the stars of The Cthulhu Key: Legacy!

We recommend Lewaine. She has the experience and the eye to be honest with you on the areas you need to improve.

Check her out at www.lewaine.com, and tell her the guys from Primal sent you!

What exactly does this mean?  Well, for one, I will be doing less web development and motion graphics work for new clients, and focus more on developing original digital content, from short films, music and animations to feature length films.

Currently, the main brands I am supporting are feature length film The Chtulhu Key and animated web series Astronoir.com.  In developing these projects, I have built up a library of original ambient soundscape and music.
I will be packaging up these songs for sale to other indie artists and developers.

Look for 2010 to bring about alot of changes, and exciting times.

Principal photography wrapped on our latest video project this weekend.

Produced by Brown Management, and featuring rappers 10 Million and J Wallace, the video for “Lil Mama Top Notch” was shot on schedule and on budget.
The models of Dallas Honeys and Five Star Modelling delivered the sizzle in the hot Texas sun. The women endured temperatures exceeding 90 degrees during parts of the shoot, but they still delivered energetic performances and dazzling smiles.

The video is now in our post production house for FX work and color grading.
The video has a release date in the early part of July.

The agile production crew of Primal FX Studios again showed why they continue be a rising force in digital film production in Dallas. With the Mobile Backlot, they were able to offer a wide array of creative options to client that fit both time and budget constraints.

“Our job here is to deliver the ‘WOW’ factor to the client. Digital video technology has broken down barriers that kept indie artists out of the game. Bottom line, Primal FX Studios can you attention, and not break the bank” says Jason Heath, Lead Technical Director.

I will put a link up to take you straight to the gallery.

This saturday, we shot our second video for hip-hop artist 10 Million and J Wallace in Dallas.

We had models from the Dallas Honeys and Kyss Kyss on set, and they were very impressive.
This shoot was going to be a very guerrilla style production, with a single HV30 and a 5k light package.
Since it was a music video, we didn’t have to shoot sync sound, and that made things a little easier.

The crew of 4 (me, the AD, and 2 grips) kept the production moving.

Having planned out my shot list, I knew that we were going to get all the coverage we needed.

I will go more into depth on the planning and production of this video soon.

Round 2 of shooting for Top Notch took place Saturday the 13th in downtown Dallas.

The lovely ladies from Dallas Honeys returned, along with the models from Five Star Modelling.
Even though it was blazing hot outside, the performers delivered great performances.
There is no doubt that the models were at the top of their game, bringing a sophisticated yet sexy style to the production. We are definitely looking forward to collaborating with these professionals again.

The executive team from Brown Management did a fantastic job of producing and securing locations for the shoot, as well as setting up the cookout to feed the cast and crew.
Many thanks to Rich for braving the heat and making a great meal.

“Lil Mama Top Notch” is now in post production and should be released in July.

For everyone at the shoot, we will have photos posted soon (we have *TONS* to process!).
Feel free to contact us here if you have any questions.

When Primal FX was first created back in 1994, it was mainly my graphics design work that was on display. As time has progressed, there has been a steady ebb and flow of what Primal was all about.

The past few years, I have focused mainly on technical projects, mainly web oriented data driven sites for some big clients. It was challenging, rewarding and paid well.

The past year, I have focused more on filmmaking and visual storytelling. And it’s time this blog reflected that.

So don’t be surprised if you see the look and feel changing. I have had a ton of work lately, enough that I am approaching the point to where I can think about handing off my existing clients work to some friends and focus strictly on film fx and video production.

Exciting times ahead!

Here are 5 quick Wordpress tweaks you can make to improve your SEO.

• permalinks. learn what they are and use them. most search engines won’t rank dynamic url’s.
• post new content regularly. Content is King!
• don’t use “click here” to link, instead use a context appropriate sentence as your link.
• use Tags for your posts. if you are not on Wordpress 2.3 yet, upgrade as tags are now included.
• get the Google Sitemap plugin for Wordpress

Go out and hit the various SEO forums to find out the “why” behind these statements.

Don’t:

• overuse keywords in meta tags.
• overuse keywords in your page.
• hide text on your page.
• use someone else’s content.
• have the title of your page be ‘Homepage’ or ‘Index’

Do:

• update your content regularly.  Content is King!
• learn about CSS and why you would use it to build your site.
• have a site map.
• be sure to use names on your images.
• read more discussion boards on SEO and marketing.