It’s no great secret that I have been doing alot more film and video production lately, and so, this site needed a dramatic overhaul.

When Primal FX was first created back in 1994, it was mainly my graphics design work that was on display. As time has progressed, there has been a steady ebb and flow of what Primal was all about.

The past few years, I have focused mainly on technical projects, mainly web oriented data driven sites for some big clients. It was challenging, rewarding and paid well.

The past year, I have focused more on filmmaking and visual storytelling. And it’s time this blog reflected that.

So don’t be surprised if you see the look and feel changing. I have had a ton of work lately, enough that I am approaching the point to where I can think about handing off my existing clients work to some friends and focus strictly on film fx and video production.

Exciting times ahead!